23, James Bourchier Blvd.

Sofia 1164, Bulgaria

phone: +359 2 422 4940

e-mail: stu@reforma.bg



“Work-out” for fathers

We met men, while they were looking for something to highlight their 'macho' image - at the sports gear&equipment stores. Among the supplements, dumbbells and sports accessories we put something that instantly attracted their attention reminding them that, one thing that makes them "real men" is not the physical strength, but the care for their children. And encouraging them to “work out” for fathers.